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How these 3 crucial business steps could help you stand on top of your competitors and contribute to making your waste company more reliable

November 05, 20224 min read

The price of gasoline and diesel are going through the roof…

More landfills are getting shut down by the day…

More competitors are taking the lead in the waste management market with new technologies…

And now, they want to leave your business on the sidelines waiting for a high sales price that might never happen…

Things seem turbulent for the near future…

However, there are many ways around this problem, and in this article, we’ll break down 3 of the systems that can contribute to helping your business thrive.

And no, these systems aren’t about fully changing your sales process or business development…

These are a few systems your waste management company can implement to be on top of competitors and possibly receive a higher sales price.

So let’s dive right in:

If you’ve been reading any of our articles so far, you might have seen we talked about “what kind of waste to collect and how it can be more beneficial to simply collect one kind of it”.

Many waste management businesses focus on collecting all kinds of waste, like, glass, cardboard, paper, aluminum, plastics…

But the problem is that you might be dealing with in-facility issues that you don’t want to deal with…

And at the same time, these in-facility problems could be firmly holding your business back.

Like, for example, dealing with soft plastics.

They often clog up your processing plant, forcing you to stop your entire facility for hours just to get it unclogged.

Now, if you simply were to focus on collecting one kind of waste…

It could offer you business the largest waste collection, and at the same time offer the possibility to sell secondary raw materials to other businesses for a higher price.

And not only that – focusing on one kind of waste also makes your business more attractive to valuation experts, making it more prone to receive a higher exit deal.

Now, let’s get to the second component…

The next crucial component you should have in your waste management business, which could contribute to receiving a higher exit deal, is a subscription model.

You see, the reason why having a recurring model in your waste management business is so valuable, is that it gives you cash flow.

And businesses with a good cash flow are always more attractive to valuation experts.

Look at Netflix for example… they are offering a low-priced product which at the same time is a recurring model...

And by doing that they increased the LTV (Lifetime Value) of their clients, so they get to make the same amount of profit (or even more) every month.

If you don’t have a recurring model as an additional offer in your waste management business yet, you might be leaving a hefty amount of money on the table.

(>>> Click here to check out our Recurring Model article <<<)

And last but not least, let’s talk about the 3rd important step for your waste management business.

Listen, many businesses rely on their network to get clients…

Referrals are a great way to achieve them cheaply and easily, but there’s a problem with that…

And that is that your network might run dry at a certain point, meaning there are no more clients you can get from your network.

So what do you do when that happens?

In order for your business to have a constant flux of clients every month without having to tap into your network, you have to implement a customer acquisition process based on marketing.

You don’t need to reinvent the wheel or create some fancy marketing strategies…

Just a simple marketing system could possibly achieve a constant flux of clients every month for you.

You see, these 3 elements we just talked about are some of the elements that many waste management businesses are missing, and are what makes their competitors stand above them.

And at the same time, these can be the same elements that are missing from your business and making your company receive a lower exit deal.

Lastly, I want to leave one thing clear, and that is that these systems will not increase your business’s worth to 100-Million dollars overnight…

However, they can contribute to receiving a higher exit deal if put them in place.

Hope you enjoyed the article!


-Samuele Barrili

P.S. If you are looking to achieve a higher sales price for your waste management business so you can retire with peace of mind, click here to book a call with us where we’ll discuss everything your business needs to make it more attractive to valuation experts and get a higher exit deal.

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Samuele Barrili

Samuele Barrili is a Waste Management Expert and Business Strategist. Born in Cagliari, Italy, Samuele began his career as a salesman in 2010. After earning a degree in Toxicological Chemistry at the University of Cagliari (Sardinia) and many masters in Waste Treatment, he combined his knowledge to define his mission: save the planet helping 6,000 waste management companies to continue to thrive. After nine years in the field, working as a sales and marketing manager for international firms in waste management, Samuele created M4W Marketing For Waste, the first growth agency focused on helping waste management companies. Marketing4Waste is the first service dedicated to waste management companies.

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