You cannot market your service if you don’t know your customer's desires.

Indeed, marketing should help people find a solution to their desires.

Even by talking about waste management or junk removal.

Behind, there is always the satisfaction of a desire.

It can be the desire to have a clean garage.

It can be the common desire to renew the home furniture.

It can be the desire to dispose of the old IT equipment properly.

It can be many, many things, but it’s your role as an entrepreneur in that field to know them very well.

Having this knowledge will help you create your offer first and then your marketing strategy.

Human behavior is always animated by the same things, but you should know what thing moves forward in taking action with your target audience.

There may be more than one thing.

Maybe not.

What is important is that by knowing it or them, you’ll be able to segment your target audience better, connecting the ones animated by one thing to this thing and the others with the other.

And that’s one of the superpowers you should have in your company: give the right solution to the right people.

Paraphrasing Hippocrates: If we could give every individual the right offer, not too little or too much, we would have found the safest way to wealth. 

And that’s the reality.

For that, every time you think of investing in a marketing action, think about it and think about the reality of things: how can someone who will craft you a single campaign deliver your message to your precise target audience without having collected any type of info or without having analyzed your market?

Honestly, he or she can’t.

Marketing is extremely delicate and, in the wrong hands, can kill your entire business. Even if you hired the person and this person works full-time in your company. 

On what base of knowledge did you hire him or her? 

You don’t know what marketing is and what marketing should deliver to you and your customers. You have a general idea of some marketing elements, like blogs, social media, advertising etc. Still, you don’t know how to identify if what the person you hired is delivering is good or not.

And believe me, usually, is not.

For that reason, at Marketing For Waste, we are creating a complete Done With You service that will help you and the person you hired for your marketing department to learn and apply the right marketing in your waste company.

No fancy things or good brochures, but a system that starts with the market analysis and goes ahead with a guide on creating the ADS on the most important platforms to acquire good leads without wasting tons of money.

And we’ll be at your or your people's side to help you achieve the highest possible results thanks to marketing.

We know how busy you are and how difficult is to learn something new, but we are here to help and put you in the condition to use all the things we use in our daily activities. 

Do you want to know more?

Write me at samuele@marketing4waste.com 

Be the Change!

Sam