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Why People Undervalue Waste Management And What You Should Do To Transform Their Beliefs

February 08, 20243 min read

Since the beginning of time, waste management has been seen as something dirty and connected with unclean people.


That’s something that originated during the Roman Empire, and that seems to continue nowadays too.


But if you ask a person if they can live without a waste management service, initially, it will say yes, but one second later, it will say no.


Indeed, at the base of every community, there are 4 main essential services: freshwater, wastewater treatment, electricity/gas, and waste management.

A community without fresh water lives with terrible issues health issues.

A community without wastewater treatment lives with terrible health issues, a decrease in environmental quality, a decrease in life expectations, and more.

A community without electricity/gas has many issues affecting life quality and expectations.

A community without waste management lives health issues, a decrease in life quality, a decrease in environmental quality, a decrease in jobs, a decrease in production facilities, and more.


Start seeing your role from this perspective. You’ll immediately understand how important your role is for the development of your community, even if you are not acting directly on it.


But what happens when you act directly on it?


Let me share what I shared this afternoon with Michael, the founder of ClimateCon!.


I started sharing with him how creating circularity, starting from small steps, will improve the quality of life of citizens. Indeed, when people know that their waste is valued, they don’t throw it away or leave it on the streets.


But that’s only the beginning.

If the waste is valued, it means that someone can generate profit starting from it. And that’s the aspect that involves waste management and recycling facilities. By creating a collaboration between a waste company and a recycling facility, it is possible to share part of the value that the recycling facility is able to pay with the citizens that bring the waste in the right way.


If the recycling facility receives more waste, it can create more jobs by hiring local people. It means that it improves the life’s quality of the citizens of the community. If jobs are connected with waste recycling, people avoid throwing away waste and manage it carefully, avoiding dispersing waste.

Once this circle works, the community starts to grow, meaning it needs schools, services, supermarkets, and more.


What do they generate?


More waste.


And your waste management continues to grow, helping the growth of local recycling facilities that, thanks to the fact that they process materials, can supply production facilities interested in secondary raw materials.


It supports the creation of production plants.

It means more jobs.

More jobs means more money.

And that’s the real loop to close.


That’s the loop that you contribute to creating and closing as a waste management company owner.


For that reason, waste management is so important.

It’s the only one of the 4 main essential services able to transform the life leftovers into something able to change a community.


Don’t forget it!


Be the change!


Sam



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Samuele Barrili

Samuele Barrili is a Waste Management Expert and Business Strategist. Born in Cagliari, Italy, Samuele began his career as a salesman in 2010. After earning a degree in Toxicological Chemistry at the University of Cagliari (Sardinia) and many masters in Waste Treatment, he combined his knowledge to define his mission: save the planet helping 6,000 waste management companies to continue to thrive. After nine years in the field, working as a sales and marketing manager for international firms in waste management, Samuele created M4W Marketing For Waste, the first growth agency focused on helping waste management companies. Marketing4Waste is the first service dedicated to waste management companies.

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