You've hauled, you've managed, and you've built something extraordinary from scratch.

You started as a truck driver with a strong back and a desire to build a future, and now you lead a company. 

But the world you are doing business in today isn't the same as in the 80s or 90s. The pandemic, the Ukraine war, supply chain disruptions, inflation, and stringent environmental policies have shaken our industry to its core.

🔔 The alarm bells are ringing, and we need to talk about the reality many face: Increasing homelessness and financial instability among Baby Boomers in our sector.

The Old Playbook Isn't Working Anymore

Remember when you first started—our industry had a straightforward model. Pick up the waste, dispose of it, and manage the logistics. 

Over the last 20 years, that model has hardly changed for many small waste management companies, even though the market has undergone seismic shifts.

You might've envisioned a comfortable retirement by now—selling your business and enjoying the fruits of your labor. 

However, the world didn't stop spinning, and many of us find it hard to sell our businesses at valuations that would allow us to maintain our lifestyle, much less dream bigger. 

Why?

• Non-Adaptability: The game has changed, but have we?

• Outdated Procedures: Our systems are so tied to our oversight that they can't function without us.

The High Cost of Stagnation

You may have updated your trucks and even dabbled in recycling. But you're falling behind if you haven't adapted to have predictability in your business, route optimization software, and sales of secondary raw material.

Moreover, who will want to buy such a venture if you haven't developed a business that can operate without your daily intervention?

Result: You're still working long hours, postponing retirement, and unable to sell your business for the value it truly deserves.

I know that it’s challenging nowadays. Indeed, the market is going faster than a few years ago, but to have a company able to go ahead without you, it’s the first requirement to sell it with the profit you had in mind when you launched it.

Unfortunately, the most significant part of small waste businesses owned by Baby Boomers are not sellable for that reason.

Honestly, it’s not your fault.

You planned the company in another Era when it was valued for its turnover, clients, and position in the market.

Nowadays, the market is crowded with companies in waste management—especially small ones.

If your company doesn’t have a defined marketing process to generate leads and an offer that they value, your company's value is 35-50% less than what you think.

And it’s generally that you ask yourself if you can continue living and provide for your family and maintain your hobbies with the profit you'll obtain selling them.

Only a fool didn’t ask himself this question, seeing what happened daily.

I’m with you.

By the way, you cannot stop yourself and your company in that position, risking to continue seeing decreasing value and investing and spending to maintain it in life, hoping for a change.

As you know, a change will never happen.

And if it happens, it will not be without something in exchange.

It’s thinking about that and predicting what would happen (unfortunately) that I built the ExitProtocol. A protocol able to change this situation drives your company to its sellability. It allows you to retire without waivers and continue providing for your family, children, and grandchildren.

It doesn’t give you money.

But it gives your company all the procedures and processes it needs to be sellable, like:

– A lead generation process based on paid ads that creates predictability;

– A sales offer able to increase customer retainment and freeze your competitors;

– A process to market secondary raw materials, creating long-term agreements with recycling companies.

– And more.

It can transform your company from being a retirement trap into a highly profitable company that attracts the big players in the market.

Here is what the ExitProtocol offers you:bit.ly/3Lq5D8m

Don't Let the Sun Set on Your Business

Colleagues, it's crucial to adapt, not just for the future of our businesses but for our futures as well.

With the right changes, we can make our businesses self-sustaining, sellable assets that provide for us and our families long after we've stepped back from the wheel.

This is our call to action.
Adapt or face obsolescence.
Let's not be statistics; let's be the success stories our younger selves would be proud of.

Until next time,

Sam

P.S.: Next October 4th, I’m hosting an Event on "Unlock the Secrets to a Predictable Waste Business"—a golden opportunity to start your transformation journey. Click here to register.

© 2023 Marketing4Waste. All rights reserved.

It's not too late to start if you're struggling to adapt. Contact us at samuele@marketing4waste.com, and let us guide you through your transformation journey.