It's fresh news, but it's the most important you'll hear this week.

I'm not screaming like the media on your TV to capture your attention.

Not!

I'm revealing something that will change how you invest your money in marketing activities.

Indeed, I'm sure that until yesterday, you followed the directions from your Digital Marketing Agency that said: "SEO is the best key to acquiring new customers by having a strong positioning on the search engine results."

They asked you to invest only $ 1.5k or $ 2.5k monthly for this magic activity…

They also required a minimum commitment of 6-9 months, justifying that to have results on the search engines, there is a minimum time needed to scale the positioning of your website.

After 6-9 months, you gained many positions in the Google ranking, and you probably arrived at the first page of Google for one or two keywords.

You achieved that after 9 months…

But probably, reading what I attached here, some of your competitors achieved that faster than you…

Why?

Because they also invested in paid ADS.

In paid ads on Google.

Indeed, users using paid ads to promote their websites and services were ranked better than those who did SEO. That is what has been unveiled by the United States antitrust lawsuit against Google in emails shared between some Google executives of Search, Chrome, and ADS.

I've often shared how important it is to use paid advertising to add predictability in the waste business, and the release of these letters shares that SEO sucks.

SEO sucks if used as the primary and sole strategy to acquire clients. At M4W, we offer SEO services to increase your company's ranking on Google. But we leverage paid advertising to create predictable and faster results.

Don't waste your time and money following the bizarre ideas of these SEO experts.

What the US Antitrust discovered is directly connected with the scope of Google: make a profit offering its services.

If you can boost the service that generates the most significant returns to you instead of promoting something that shows your truck's lights, honestly speaking, what do you prefer?

There is only one way to boost the results of your company: a complete marketing strategy that adds predictability by leveraging paid ads.

If you'd like to know more, feel free to book a free call with me HERE.

Don't continue to waste time.

Act now!

Be the Change.

Sam

#wastemanagement #seo #recycling

PS: Here is the source of the letters:
-- https://www.searchenginejournal.com/google-execs-scheme-to-increase-ad-revenues/497461/#close
And here are the original pages of the letters
-- https://www.justice.gov/d9/2023-09/416646.pdf
-- https://www.justice.gov/d9/2023-09/416692.pdf